Kind of fun, some of the definitions of “jingle” on the web (define:jingle for search aficionados)
Jingles are memes constructed to stay in one's memory and people often nostalgically remember them decades after, even after the brand has ceased to exist.
And searching on “meme”, you will get to:
Just as genes propagate themselves in the gene pool by leaping from body to body via sperms or eggs, so memes propagate themselves in the meme pool by leaping from brain to brain via a process which, in the broad sense, can be called imitation. ...
So was the GTalk launch just a “me too”? I leave you to reflect on an answer…
In the meantime, I am waiting impatiently for the next Jingle specification version release. Peter, where have you been?
Hopefully, this version will incorporate some necessary enhancements such as
- the support for multiple media description,
- a better glossary,
- a clear disconnect from the GTalk inspired transport negotiation.